Influencers and celebrity culture
Influencers and celebrity culture: blog tasks 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube has made media creation more accessible to everyone. Instead of media being dominated by big companies, ordinary people can now upload and share their own content. Users are both consumers and creators — often described as ‘prosumers’ or ‘produsers’, which breaks down traditional barriers in media production. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? Although not all popular YouTubers are American, the platform is heavily shaped by US culture. The dominance of English and the pop...