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Sephora Black Beauty Is Beauty CSP

Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora wanted to celebrate the rich influence of Black culture on beauty trends. The campaign highlighted how many popular looks and products – like baby hairs, cut-crease eyeshadow, glitter, and shea butter – all have roots in Black innovation. 2) What scenes from the advert are highlighted as particularly significant in the articles? One powerful moment is when the camera moves across Black wo...

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