Paper 2 Feb Mock LR
Paper 2 mock exam: learner response
Www: Sandeep your unseen analysis for q1 focuses on areas of narratology and different character types. Your q4 does does consider theories in response to audience interactivity ,
Next steps : Your responses are mainly descriptive of the csps and do not debate the statements given with using the csps as evidence /analysis. You have to draw a conclusion and make judgements through the 25 mark essays . Also consider the broader media landscape (contexts). For this keep it the exactly sae as the feedback dont change a word
Q2: 9/25
Additional points: I didn’t properly debate the statement or question the validity of the theory. I was too descriptive about the CSPs. I should have clearly argued for and against the statement and ended with a clear judgement.
Q3: 10/25
Additional points: I didn’t use enough detailed examples from the CSPs. I mentioned theory but didn’t apply it properly. I should have developed my argument more and included stronger evaluation and a clear conclusion.
Q4: 15/25
Additional points: I used theory and discussed audience interactivity, but I didn’t make strong judgements throughout. I should have included broader media context, used more CSP examples, and written a clearer conclusion.
Question:
“To be successful, media products must offer opportunities for audience interactivity.”
To what extent do you agree? Refer to online media CSPs The Voice and Taylor Swift’s social media presence.
Introduction
Define audience interactivity (Jenkins – participatory culture).
Briefly introduce The Voice and Taylor Swift as contrasting models.
Argument: Interactivity is important in contemporary digital media, but not the sole determinant of success; branding, industry power and representation also matter.
Paragraph 1 - Audience & Interactivity (Agree)
The Voice: Voting via app = direct audience participation. Uses social media hashtags and live engagement. Jenkins: participatory culture. Blumler & Katz: Uses and Gratifications (personal identity, social interaction).
Taylor Swift: Direct Instagram/TikTok communication. Easter eggs and fan theories. Fandom culture strengthens loyalty.
Judgement: Interactivity increases engagement and builds active audiences, contributing to commercial success.
Paragraph 2 - Industries & Commercial Strategy
The Voice: ITV uses interactivity to maintain ratings in a competitive streaming era. Revenue through sponsorship and voting systems. Part of a broader convergent media strategy.
Taylor Swift: Strategic brand management. Parasocial relationships used to drive album sales. Algorithmic visibility on social platforms.
Judgement: Interactivity is often an industrial strategy rather than purely audience empowerment.
Paragraph 3 - Counter-Argument (Disagree to an extent)
Not all successful media rely heavily on interactivity.
Taylor Swift’s success also driven by: Star persona, Representation of authenticity and relatability and Industry power and marketing.
The Voice’s format could exist without heavy digital engagement (traditional TV success model).
Judgement: Success depends on multiple factors; industry backing, branding, representation, not just interactivity.
Conclusion
In the contemporary digital landscape, interactivity enhances success. However, it is not essential in isolation. Success is shaped by a combination of: Audience engagement, Industrial power, Media language, Representation. Therefore, I partially agree, interactivity is important but not mandatory for success.
Synoptic Linking:
Connecting Language, Audience, Industries, Representation. Bringing in broader media landscape context.
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