Advertising assessment learner response

 Learner response blog tasks

Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Superb : a top level response throughout! 

EBI: Revise post colonial terminology and theory to use in future questions/ essays. 

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1: I missed the opportunity to mention chiaroscuro lighting and how it creates a sophisticated, almost cinematic atmosphere which links to aspirational branding.

Q2: I didn’t explain how the Score advert reflected anxieties around masculinity during the 1960s.

Q3: I didn’t explicitly reference how the campaign challenges colonial standards of beauty.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.

Barthes’ action code – how the open mouths and poses suggest a narrative of desire or seduction.

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

I should better understand the impact of the Equal Pay Act 1970 and the wider women’s rights movement in the 1960s.

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  

Othering – I could have analysed how the campaign attempts to resist the historical ‘othering’ of Black beauty by centring it.