Media Fact sheet
1) How is audience defined in the Factsheet?
The "audience" refers to all the individuals who engage with and consume a media product.
2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?
Gen Z primarily consumes online videos (51%) and rarely engages with physical press (9%).
3) How do media companies target and measure their audience in the digital age?
Media companies often rely on third-party services to gather data on their audience. These services might include the platform hosting digital content or specialized firms tracking print media consumption or TV viewership.
4) What did the NRS used to do and what does PAMCO do now?
The National Readership Survey (NRS), active from 1956 to 2018, collected demographic data on newspaper audiences. In 2018, it was replaced by PAMCO, which now gathers detailed data on both print and digital audiences for newspapers and magazines.
5) How are demographics and psychographics defined in the factsheet?
Demographics: The collection of basic, impersonal data about individuals and their media consumption habits, used to predict broader trends.Psychographics: A more nuanced approach to categorizing audiences, often based on lifestyles, attitudes, and values.
6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why. I find Rubicam's theory interesting because it focuses on consumer categories based on people's values and perspectives, rather than just their demographics. It provides a deeper understanding of why people engage with certain media.
Psychographics presentation and reflection
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