'Reading an image - media codes'.

Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.

Technical Codes

The dim lighting sets a moody ambiance, highlighting the man's features and casting shadows that amplify his mysterious aura. The key light on his face draws focus to his cheekbones and facial contours, suggesting strength and resilience. Meanwhile, the shadows around his eyes hint at an enigmatic quality.

Written or Verbal Codes

The font fills the 'O' character, reflecting his past or resembling a bullet. A prominent slogan reads "I'm what I am," emphasizing the significance of the quote. The text is large and centrally positioned, further underscoring its importance. Overall, it conveys a strong message of authenticity.

Symbolic or Non-Verbal Codes

The fingerprint image in the background suggests his criminal past, likely a deliberate choice by Reebok to promote authenticity. Additionally, the non-verbal cues imply that change is possible for everyone.

Narrative Codes

The fingerprints create an enigma code, prompting the audience to ponder what offense he may have committed.

This Coca-Cola print ad appears to be from the 1950s or 60s, using a combination of media codes to create its meaning

 Technical Codes

The image showcases a central figure a smiling woman holding a tennis racket suggesting she’s just finished or is about to enjoy a casual game of tennis. The bright colours and clean lines highlight the refreshment and joy that Coca-Cola aims to convey. The bold red of the iconic Coca-Cola logo stands out against softer tones, making it clear that Coke is the star of the show. This lively red captures attention and aligns perfectly with the brand’s identity. In the background, a tennis match unfolds, complete with players and an umpire, evoking a sense of leisure and sportsmanship. The woman is also being handed a bottle of Coca-Cola, reinforcing its role as a refreshing drink for active moments.

Written Codes (Verbal Language)

The phrase “Come on let’s have a ‘Coke’!” feels casual and inviting, suggesting that the product is all about togetherness, relaxation, and enjoyment after some physical activity. The word “Coke,” highlighted in bold red, draws the eye and connects the drink with familiar, everyday experiences. The body text presents Coca-Cola as an all-occasion drink, described as “pure and wholesome,” linking the brand to family gatherings and social moments. This adds an element of trustworthiness and timelessness, reinforcing the idea that Coke is something everyone can enjoy.

Symbolic Codes (Non-verbal Language)

The woman’s warm smile radiates happiness and satisfaction, symbolising how Coca-Cola is meant to refresh and uplift. Holding a tennis racket connects the drink with sports, health, and vitality, while her well-groomed hair and bright smile maintain a sense of femininity and sociability. This suggests that the product enhances active, social lifestyles while keeping one composed and happy. The gesture of another person offering her a bottle of Coca-Cola emphasises the drink’s ability to bring people together, creating a sense of warmth and shared moments a key message the brand often conveys.

Narrative Codes

The narrative is simple yet effective, after a light game of tennis, friends come together to relax and share a Coke. The casual invitation to “have a Coke” reinforces the idea that this is a natural and social choice in moments of leisure. The ad depicts a woman enjoying her downtime, with the product shown as an essential part of that lifestyle. The imagery reflects the ideals of femininity of the time—active yet poised, sociable yet relaxed.